Launching Eclipse
The world’s first robotic all-in-one photo and video machine for footwear
Launching a new product
at a trade fair
StyleShoots launched its 4th machine in September 2018 at the footwear industry’s leading international trade fair. In order to make a blast during this event the best marketing content had to be created and ready.
What I did: Planning, Set building, Art Direction, Photography, Photo editing, Video, Video editing, App design, Marketing Material. (Even model, to show the machine in use with my red nail polish)
Photography & video materials
From the app to the website
Conveying high quality and the high-tech aspect of the product, but keeping a hint of playfullness was my goal during the photo and video shoot and also all along during the project. Have a look at StyleShoots website here.
Video Animation
On the day of the event were positioned 4 big TV screens around the machine so anyone could see what you can achieve with this robotic photo studio. After making all the pictures and videos I edited this short video loop to be displayed during the show.
After the launch
Following up the launch we created a batch of Youtube video tutorials to make this new machine visible for the public . We spend a week on filming them in order to be able to post 20 of them in the following weeks/months.
